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Top male model Andrej Pejic has always left his gender open to interpretation, but we haven’t seen such a crafty use of his androgyny yet: Dutch chain store Hema has cast Pejic in a women’s lingerie campaign and–here’s the catch–what better way to sell a push-up bra than to show how convincingly it pads a man’s chest?
We love Pejic but we do get a little tired of all the faux-provocative editorials that seem more about his sexuality than the clothes. Hema avoids the same trap because they’ve managed to employ Pejic’s startling beauty while selling their product in a pretty ingenius way.
Here’s the other shot so far (he looks gorgeous, of course):
(via Frock Writer)
