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Fri, Jul 15 - 9:39 am ET

Fragrance: Guess Which Singer Is Launching Yet Another Pointless Celebrity Perfume

Taylor Swift! The perfume is called Wonderstruck. It looks like this:

“I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way. Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you can layer so many different scents to create a beautiful end result.”

Which is celebrity for:

“I hope my impressionable tween fans won’t read through these facile allusions to love and psychosexual development and instead spend their weekly allowance on my cloyingly sweet perfume, a product I had absolutely no hand in making.”

WWD decsribes the scent as:

“A gourmand formula, designed to appeal to not only her tastes, but to her fan base of 12- to 34-year-olds. [...] Featuring freesia, green tea, apple blossom, raspberry and dewberry on top. The middle notes include Hawaiian blanket, hibiscus and honeysuckle. Vanilla runs through the structure reinforcing the gourmand aspect. [The bottom features] musk, peach and sandalwood.”

So now the world has another celebrity fragrance.

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