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Thu, Dec 4 2008

Girl-approved hair!

Girls, I am sure you are all very familiar with at least one incredibly sexy man who wears Axe. In reality, chances are they would be hot even without the scent…but it certainly doesn’t hurt.

Due to this – and the fabulous man candy apparent at all their affairs – I am always super excited to receive any sort of invite from AXE to attend their events. In the past months, they have them to celebrate everything from body wash to to body spray – and last night, they went in a whole new direction: Axe hair care!

Held at the super trendy Prive Salon in even trendier SOHO, NYC, there was a stylist on duty styling men in the style of Axe, over pink cocktails and platters of lobster salad and empanadas. (And hot Aussie bartenders!)

As we prefer our men to look sexy but not be all metrosexual about it, Axe does a great job describing a product’s use on the container itself: from clean-cut, to messy and shaggy, or spikey for the extremists.

We left with oodles of samples to share with the men we heart. And even better, FIVE readers right here will win the entire new AXE hair line. This includes:

AXE SHAMPOOS

· AXE Just Clean Shampoo provides a fresh scent and invigorating feel

· AXE De-Glue Shampoo + Scrub features rock crystals and removes the gunky product build-up blocking guys’ game

· AXE De-Poof Shampoo features a hydrating Kukui blend and deflates poofy hair

· AXE Anti-Dandruff Shampoo + Conditioner offers zinc-based dandruff control

· AXE 2 in 1 Shampoo + Conditioner combines cleansing and conditioning to speed up guys’ clean and their game

AXE CONDITIONER

· AXE: Just Soft Conditioner leaves hair super soft

AXE STYLING PRODUCTS

· AXE Messy Look Paste gives hair a messy, just-out-of-bed look

· AXE Spiked-Up Look Putty gives hair hold without all the hard

· AXE Clean-Cut Look Pomade gives guys a polished look without appearing wet

· AXE Shaggy Look Cream gives longer manes an easy-going look

AXE is setting out to prove to men that their lack of attention to hair care and styling is a major turnoff to us women, and conducted a national survey, which led to some pretty interesting results. Basically, guys are mostly clueless when it comes to what women find acceptable and attractive (are you surprised?). The study shows that while “Only 29 percent of guys think hair is very important when it comes to attracting a girl, two-thirds (63 percent) of girls say that guys with bad hair don’t understand that their hair makes a negative impression on girls.”

Here’s some other interesting factoids we learned last night:

“Most girls (72 percent) think guys do not know how to style their hair to its full potential, but 85 percent of guys think their hair is pretty good.”

And: (Check out this – first-ever for eBeautyDaily.com – live-action commentary with additional Axe factoids!)

To have your chance to win one of these five hair sets, tell me the scariest thing your man has ever done to his hair…and how these girl-approved items will help him. (Guys are welcome to enter as well!) Deadline is December 24.

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Beauty

Comments

  1. By Charlene Kuser

    He got his hair cut in a mohawk and it scared
    me to death.I screamed when I saw it!

  2. By Janet

    shaved it. Will make it grow in thicker.

  3. By Donna K

    shaved it. Will make it look better.

  4. By Deb

    It would have to be the time he wanted to “bleach” his hair for that sun-kissed look. Well… he took the bottle of bleach from under the kitchen sink and used that full strength. Luckily I was standing right there and made him run his head under the water right away. He was fine, but his hair wasn’t!!

  5. By alexa marie

    The time he got a spike and colored it green. It was definitely scarey.

  6. By Marcy Strahan

    bACK IN THE 80′S HE GOT A PERM!
    HE LOOKED LIKE A POODLE !

  7. By Peggy Gorman

    He cuts his hair way too short. These products will do wonders for him

  8. By Trisha

    my husband put blond streaks in his hair and it was done completely wrong! i tihnk these would help him feel younger!!

  9. By Veronica Garrett

    My husband let his brother cut his hair. It was a total disaster. My husbands hair is a challenge everyday. These products would be a tremendous help for him.

  10. By Susanne Troop

    Let someone with very little haircutting experience cut his hair. He has beautiful hair and these products would be great!

  11. By Zoey

    The funniest thing my man did was shave his head. He actually sunburned his scalp!

    Now his hair is at the length that he could use AXE Spiked-Up Look Putty to give his fine hair hold.

  12. By Ana

    he cuts his own hair, bald

  13. By kathy pease

    my hub once used sun in and his hair turned orangish..haha

  14. By Marie N

    Embarassing for him…funny for me.
    Mr. Man decided to give himself a mohawk while under the influence. His buddies didn’t tell him it was a bit crooked…oh yeah! I came home from visiting my parents to find a white man’s version of a mohawk. I’m laughing just remembering it…wish I had a picture to share.

  15. By Jennifer

    DH cuts his own hair!!! As long as he insists on doing it himself, maybe these products can help.

  16. By Robin Wilfong

    OMG he came home with this curly over grown hair FLAT IRONED! Doing that gave him a mullet! This was just 2 days ago!

  17. By Angela Prater

    My husband has hair that grows fast. So when he doesn’t get his hair cut often, he has rooster hair. These would help at least style the longer locks…lord only knows he needs it.

  18. By Susan Smith

    My husband suprised me by shaving his head. Now that I’m use to it I like it but it took some time

  19. By D Johnson

    Sweet

  20. By Pamela White

    My husband got a flat top haircut but because of the shape of his head it ended up looking like a cupie doll after a few weeks.