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Thursday, December 4, 2008 - 8:56 pm ET
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Girl-approved hair!

Girls, I am sure you are all very familiar with at least one incredibly sexy man who wears Axe. In reality, chances are they would be hot even without the scent…but it certainly doesn’t hurt.

Due to this – and the fabulous man candy apparent at all their affairs – I am always super excited to receive any sort of invite from AXE to attend their events. In the past months, they have them to celebrate everything from body wash to to body spray – and last night, they went in a whole new direction: Axe hair care!

Held at the super trendy Prive Salon in even trendier SOHO, NYC, there was a stylist on duty styling men in the style of Axe, over pink cocktails and platters of lobster salad and empanadas. (And hot Aussie bartenders!)

As we prefer our men to look sexy but not be all metrosexual about it, Axe does a great job describing a product’s use on the container itself: from clean-cut, to messy and shaggy, or spikey for the extremists.

We left with oodles of samples to share with the men we heart. And even better, FIVE readers right here will win the entire new AXE hair line. This includes:

AXE SHAMPOOS

· AXE Just Clean Shampoo provides a fresh scent and invigorating feel

· AXE De-Glue Shampoo + Scrub features rock crystals and removes the gunky product build-up blocking guys’ game

· AXE De-Poof Shampoo features a hydrating Kukui blend and deflates poofy hair

· AXE Anti-Dandruff Shampoo + Conditioner offers zinc-based dandruff control

· AXE 2 in 1 Shampoo + Conditioner combines cleansing and conditioning to speed up guys’ clean and their game

AXE CONDITIONER

· AXE: Just Soft Conditioner leaves hair super soft

AXE STYLING PRODUCTS

· AXE Messy Look Paste gives hair a messy, just-out-of-bed look

· AXE Spiked-Up Look Putty gives hair hold without all the hard

· AXE Clean-Cut Look Pomade gives guys a polished look without appearing wet

· AXE Shaggy Look Cream gives longer manes an easy-going look

AXE is setting out to prove to men that their lack of attention to hair care and styling is a major turnoff to us women, and conducted a national survey, which led to some pretty interesting results. Basically, guys are mostly clueless when it comes to what women find acceptable and attractive (are you surprised?). The study shows that while “Only 29 percent of guys think hair is very important when it comes to attracting a girl, two-thirds (63 percent) of girls say that guys with bad hair don’t understand that their hair makes a negative impression on girls.”

Here’s some other interesting factoids we learned last night:

“Most girls (72 percent) think guys do not know how to style their hair to its full potential, but 85 percent of guys think their hair is pretty good.”

And: (Check out this – first-ever for eBeautyDaily.com – live-action commentary with additional Axe factoids!)

To have your chance to win one of these five hair sets, tell me the scariest thing your man has ever done to his hair…and how these girl-approved items will help him. (Guys are welcome to enter as well!) Deadline is December 24.

Thursday, December 4, 2008 - 8:56 pm ET
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131 Comments

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  1. Rosanne Morrison

    He set the setting on the shaver to 0 rather than 3 and was bald in parts

  2. Karen Gonyea

    My hubby’s hair is pretty scary everyday !!!

  3. Jody

    The scariest thing the husband ever did to his hair was to go to a new stylist right before he started a new job and the girl cut him down to almost nothing. She used an electirc razor on his entire head and gave me him a terrible buzz cut.

  4. oasis

    So there was this one time that I was over at my best friend’s and she had just got this ridiculously overpriced hair iron and at the time I hadn’t had a haircut in a long while so she said that I should have a try and maybe it would “help with the ladies”. And I swear she nearly set my hair on fire, that was a scary experience. I looked in the mirror and I thought, wow, that’s really emo. Not quite sure if that’s girl-approved or not though. I’d prefer over-the-counter hair products to frying my follicles

  5. Linda Haberman

    Hubby would like this.

  6. Brandlyn

    He shaved his old head one summer and his hair grew back in a really odd way. He will never shave his head again and any product that can help his poor hair would come in handy.

  7. Karen Gonyea

    My hubby could really use this :)

  8. Julie Donahue

    back when we were dating (it was the 80’s) he got a perm.

  9. kristi blackstone

    He shaved it! I was soooo mad! haha

  10. Kathy Amos

    Well, he tried to cut his hair himself, need I say more. I think he would love the depoof shampoo.

  11. beth shepherd

    He shaved his head..My wonderful husband is very handsome regardless tho :) thank you
    tatertot374@sbcglobal.net

  12. Claudia M

    He wanted to suprise me and dyed ( at home)his brown Hair blond … well it had a greenish tint and we ended up in the Barbershop coloring it back to brown :)

    thanks for this great contest!

  13. Karen Gonyea

    Cut way too short !!!

  14. Judith

    Right now, my husband has purple, spiked hair. Maybe a gift hair products will soften the blow when I tell him that it looks awful.

  15. Linda

    Is this good for bald?

  16. Pamela Murphy

    My hubby got so frustrated with his hair one day that he shaved it all off!! He kept it like that for awhile but soon grew tired of the half hour shaving every morning.

  17. Denise B.

    My husband hasn’t done anything yet; but if he ever cut his hair short, I would be mortified and probably bawl my eyes out.

  18. Kori

    My husband keeps his hair bald or almost bald. In 2006 when the Spurs lost the Mavericks in the playoffs, he said that he wasn’t going to cut his hair until the Spurs won a Championship again.

    So he grew his hair out for 14 months until they won the title in June 2007. By that time he had a full blown afro. It was so large – almost clown-like. I would try to smash it into a hat just to go out in public with him :)

  19. Susan C

    Oh gosh, this is embarrassing,but years ago he had a mullet! My man has a touch of dandruff, so I think he might benefit from the AXE Anti-Dandruff Shampoo + Conditioner.
    smchester at gmail dot com

  20. Damla

    He did nothing, but his hair is very very dry. That giveaway would make it more beautiful.

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