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This week, MISSION Skincare announced that famed tennis star Serena 
Williams has joined the company as Co-Founder. The first and only line of athlete engineered skin care, MISSION Skincare is designed for elite athletes and active consumers as they prepare, perform and recover from training, competition and everyday activities.
Other MISSION Skincare co-founders inclue 2-time league MVP Steve Nash, 2-time gold metal soccer player Mia Hamm, pro skateboarder Ryan Sheckler, and pro basketball player Carmelo Anthony.
In an official statement, Serena said:
“I’ve always been disappointed with the lack of skincare products that can keep up with the demands athletes place on their skin. When I learned about MISSION and their focus on innovative skincare solutions for everyone with an active lifestyle, I knew I could have an impact on the company!â€
The MISSION Skincare line includes Facestick SPF 30, Lip Protector SPF 20, Foot Cream, Anti-Friction Cream, After-Sun Revive Gel and Lip Balmers. Additional products are scheduled for launch in 2009.
In addition to working closely with athletes on their skin care products, MISSION Skincare supports the charities of its partners and athletes. The list includes The Steve Nash Foundation, stopglobalwarning.org, Women’s Sports Foundation, and Train 4 Autism.
MISSION Skincare is available at select sports specialty retailers including Champs Sports, Lady Foot Locker and Vitamin Shoppe, as well as www.missionskincare.com.
Images: Newscom