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I just saw today that Clorox is coming out with a new line of “green” products. It’s called Green Works and contains over 99% natural and biodegradable ingredients. Um…yeah sure. Well I’m sure it’s great and all. I just am wondering about these “plant based ingredients” that it took them years to perfect. Oh and their products are not tested on animals. Well perhaps this new line of products. Does this extend to all of their products? The answer is seems hazy. And what does “eco-friendly” mean in this context.
Personally I prefer to make my own cleansers when possible. When I can’t there are many other good options. Clorox does not make my list. Nice try but no dice. Oh and cute flower on the packaging, so very earthy.
1502 days ago
[...] the Clorox Greenwashing Greenworks cleaners. It’s much smarter and much more in depth than mine. He and I both will be sticking with homemade cleaners. It’s cheaper than Greenworks or [...]
1533 days ago
[...] possible toxins or irritants? Wow awesome. Right. Do you think this has anything to do with the Clorox Greenworks marketing push? People will argue up and down that products like these are actually “not [...]
I love that they dyed the products green! As if we are such idiots that we think green products are ACTUALLY green. Way to use a synthetic coal tar dye to make a product look green. Maybe they did that to avoid getting sued for false advertising. “When we said the products were green we meant, literally, GREEN. We apologize if you thought we meant anything else”.
Actually, what I picture is those guys, sitting around the table and saying, “Hey. Get some consultant in here to make stuff look better for those damn hippies.”
Then I see assistants scrambling to find marketing analysts, who told them, “Let’s find a company that’s already established in the marketplace, buy them out, and then adopt their model.” I know they’d use the word, “model.”
I know it.
Then, I see the assistants directing poor, hapless schlubs in a graphic design department to work with the marketing hacks to make a “green friendly” visual design. “Make it…earthy. But don’t go crazy. We don’t want to pay an arm and a leg for it. In fact, use the same bottle design as the toilet cleanser, and the all-purpose cleaner.”
Check it out.
Then, I bet they brought all this back to that conference table and said, “We did it! We have a new ‘green’ line!”
“How much did it cost?”
“Not a lot.”
“What’s the ROI [return on investment]?”
“Our analysts say, it’s gonna be huge.”
“Great!”
Then, and only then, do I see these guys wadding up their “recycled” paper, getting in their Hummers and running over cute, little kittens.
Well, that’s just how I see them.
Meridith, I can actually SEE this happening. How much do you want to bet that this was not far off from what actually happened and they are thinking that Burt’s Bees will lend to their credibility.
Debbie I totally agree on the greenwashing. They are really counting on people not doing their homework and you know what, they are probably right. How many people will be grabbing these off the shelves so you think? I use a mixture of 20 Mule Team Borax, tea tree oil and peppermint Dr. Bronners for most of my household cleaning. For surfaces we use Charlie’s and sometimes Method. I really like BioKlean for dishes.
Noel:
You should realy write about POMEGA5 products, these are omega 5 oil based skin care products.
I’d like to hear your views about them, I have been using them for the past 6 months and I am addicted.
They can be viewed at http://www.pomega5.com
Stacey
I picture guys in suits sitting around a large conference table in a high rise, tenting their fingers and furrowing their brows saying, “How can we take this ‘green’ thing and make it work to our advantage? How can we sucker everyone into thinking we care?….Flowers on the bottle!” And they cackle and shake hands, calling us all morons, lighting cigars. Then they litter, get in their SUV’s drinking out of a plastic water bottles and approve the release of a new pesticide. (They’ll probably brag that the paperwork for the approval was recycled…)
PS Clorox is one of the largest manufacturers of toxic pesticides in the US. In 2007 they paid 1 million dollars to the American Red Cross to allow them to use the Red Cross logo on the packaging for these pesticides to make them seem healthy. The Clorox company has a strong history of trying to mislead the public.
This is a shining example of GREENWASH! If anyone ever asks what greenwashing is, I would direct them straight to Clorox Green Works. Plant based ingredients such as….
Ingredients for the Dilutable Cleaner: alkyl polyglucoside, lauramine oxide, sodium lauryl sulfate, ethanol, potassium citrate, potassium carbonate, fragrance.
WOW! Sounds totally natural. Good job Clorox. Actually that kind of reads like a Burt’s Bees label except they throw in Apricot Oil and Beeswax. I will stick with my Seventh Generation products.
i tell ya, green and flowers always does the trick!!