I finally got around to seeing Coco Avant Chanel, the Coco Chanel biopic staring Audry Tatou. In a word? Disappointing.

I guess the title explains it all – Coco BEFORE Chanel, but I was still expecting to see her interest in fashion be greater prior to launching her namesake label. Coco Avant Chanel chronicles Coco’s life as an aspiring singer and actress, and the two suitors in her life. Unlike many of the rich who wore large hats and feathers and beading on their tightly wound dresses, Coco opted for reinventing menswear with slimmer silhouettes and homemade straw hats. The original DIY-er, she was!
At any rate, about an hour in I realized this was not going to be a movie about Chanel’s fashion career and it’s always best to read online reviews (or at least a synopsis) prior to seeing a movie. At this point I’d waited long enough to see this film that I could have waited for DVD, where I would have been at home, in my own bed, and able to fall asleep as Coco attempted to charm and fend off wealthy suitors at once. It isn’t until the final scene that we see Coco presenting a collection on the famous mirorred stairs at Chanel headquarters that we get a peek at fashion. Overall, I would recommend it for fashion-lovers, but it’s definitely one you want to see at home where you can casually stop the movie and come back to it after you shake yourself from boredom. As we left the movie theatre, I noticed many patrons literally waking up as the credits rolled. If that’s not a review, I don’t know what is.
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More fashion in film:
Chelsea Cinema hosts The September Issue Q&A
Preview clip of The September Issue
Celebs and socialites at Valentino: The Last Emperor premiere
Valentino documentary on CBC
Chanel fashion:
Chanel SS10 fashion show


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