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Tue, Jul 13 2010

Forever21 Maternity Line: The Ads and 6 People Who Could’ve Used This Line

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Fashion

Comments

  1. By Rocota

    It would be nice to be able to buy some inexpensive maternity clothes. Other brands can be very expensive there are lots of women in there 20s even 30s that shop there already

  2. By Stephanie

    I think that some of the points brought to attention were by people who have too much time on their hands. This does absolutely not endorse teenage pregnancy, Forever 21 even named their line Love 32. It’s right there in the name. No rings on their fingers does not automatically mean that anyone was knocked up either. In this day and age a number of types of relationships plan pregnancy without feeling the need to get married, the perfect example would be Angelina Jolie and Brad Pitt.

    • By Lauren

      Angelina and Brad are millionaires! and they’ve lived a good portion of their lives before giving birth to others. Generally speaking, young unmarried girls have been “knocked up,” as the general understanding of this phrase is to be pregnant. period. Perhaps “unplanned pregnancy” is a more appropriate way to describe these situations.

  3. By Sarah

    Hm… you can’t really use an article from 2002 to judge what a companies motives are today. That was eight years ago. Since then, Forever 21 has expanded their lines to try to go after the mid- to late-twenties market.

    I don’t buy Forever 21 clothes because the quality is crap. But I don’t think teenage girls are going to get pregnant just to wear the Forever 21 maternity line.

    • By Lauren

      It’s not that girls will get pregnant to wear this clothing. The problem is that the whole concept endorses young girls getting pregnant. If you’re at a stable point in your life where you can have a baby young, go for it. But young girls have NO IDEA how hard the rest of their lives will be. They have NO concept of “this is for the rest of your life,” because no one really does until they’ve had more than two decades of time to discover themselves. And if you can’t afford expensive clothing to start with, how are you going to afford raising a baby?! Because they’re your responsibility until they’re 18 and even then they can stay much longer, and they get more and more expensive as time goes on.

  4. By caseybear

    i think that this is an amazing idea. i’m 23 and super happy to be giving birth to a wonderful baby. i have always had great style and i’m afraid that when i get bigger i wont have anything stylish to wear. so for companies to expand their clothing sales is a great thing for them and for us young stylish women who cant wait to have our babies. who says we need to look dual and boring? not anymore!!

  5. By AuntBeast

    What I find interesting about these ads is that they didn’t plop wedding rings on all the models. It seems like that would have been an easy way to deflect any controversy.

  6. By Eileen

    I don’t see this as encouraging teen pregnancy at all, just accepting the absolute fact that teenagers and women in their early twenties are sometimes pregnant – by accident or by choice. Why shouldn’t they have inexpensive, age-appropriate clothing to wear? As for Utah: modern day Mormons are not polygamous, but they do marry young, and often they have children young. A woman who’s twenty-three when she gets pregnant for the first time probably doesn’t have a lot of money to spend (especially on maternity clothes, which you’re only going to need for a couple of months) and probably wants to look her age.

    I’m just saying, refusing to sell maternity clothes designed for young women hasn’t kept young women from getting pregnant.

    • By marcy harris

      Eileen is right about Utah being a good market even if Mormons are not polygamous (and they are decidedly not). Since young Mormon people are strongly advised against “shacking up:–they get married when they are of the “marriageable age,” and also, by and large desire to have a large number of children as well as being very, very fashion conscious and taking pride in their appearance, of course this will be a good market for maternity sales.

  7. By Andygirl

    First, you do know that Glee is fictional right?

    I don’t think it’s wrong, I think it’s brilliant. What do teen and young moms to be have to choose from? Not much. And the maternity wear out there is both pricey and dowdy. I know some twenty-something moms that would’ve shopped at the 21 if they could’ve.

  8. By lhartman

    I love heels! 5 inches, no problem. But I kind of feel like pregnant women in heels look like they’re going to topple over. And it’s even worse trying to wear them and carry about a 1 year old on your hip. Then if I would fall, I would not only break my ankle, I’d crack my daughter’s head open. For these reasons, I had to give up heels while pregnant and carrying around my beautiful daughter. Now that she’s almost 3 and never wants to be held, bring back the stilettos!