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Normally we hate on American Apparel. And… full stop. That’s the entire post. Hah! No, fooled you. We also tip our hats to people that use their American Apparel angst far better than we ever could. And one of those people is Holly Norris. The photographer has just created the American Able campaign and notes:
‘American Able’ intends to, through spoof, reveal the ways in which women with disabilities are invisibilized in advertising and mass media. I chose American Apparel not just for their notable style, but also for their claims that many of their models are just ‘every day’ women who are employees, friends and fans of the company. However, these women fit particular body types. Their campaigns are highly sexualized and feature women who are generally thin, and who appear to be able-bodied. Women with disabilities go unrepresented, not only in American Apparel advertising, but also in most of popular culture.
And the photographs below make me feel more like buying a tank top than anything Dov Charney has produced ever has.
