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“Israeli cosmetics company Softouch has won the exclusive concession to market in Israel football star David Beckham’s skin care product line for men. The line will be sold in stores under the name “Instinct by David Beckham.”
And you can just bet that it will be in all of our stores over here by Christmas. My son is a huge football fan so I might just check out this line. Guys have to be the hardest to buy for. Britt is a breeze.
And did you notice that I did not say soccer! Being married to an Englishman taught me that in Europe they play football. Took me a while, but at least this time I got it right!
And yes, the fragrance is already here. I guess that it was such a hit, he decided to expand his line.