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As anyone profitting off the diet industry knows, you can slap the phrase “Fat Burning” or “Weight Loss” on expired yogurt and people will buy it by the boatload. Some shrewd Japanese underwear manufacturers have, in turn, created the Calorie Shaper a pair of magical resin-coated (?!) underwear that retails for $32. Sadly, it’s unclear if these babies actually shape the calories, the only thing we could discern from the excellent commercial (below) is something about how the Calorie Shaper has some ambiguous relationship to everyday, holiday, everybody, BAM! Flute solo.
Apparently that resin coating makes them stiff and somehow stiff underwear amounts to resistance, toning, lies, etc. Which sounds like the same sort of chicanery behind every other dubious work-free weight loss product ever and therefore, only a matter of time before the Kardashians ink a deal to shill for it.
Anyway, you should watch this.
(Geekosystem via Styleite)
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Watching this hi is awesome i want to calorie shape and have cool dance moves ):
FACIT – Forbes Brands is the branded apparel division of Gokak Textiles Limited which is a part of Shapoorji Pallonji group in India.
For more details visit :- http://www.facit.co.in/
dancing around my room to the video in my non “calorie shaper” underwear works too. save yourself the money and just dance to the awesome tune. it is a joke right?!?!
That is one catchy song. I wish I’d never listened to the bloody thing now!
They sell these (or a nearly 100% identical concept) at Uniqlo stores in the US. Have yet to work up the courage.
So let me get this right. If you wear these calorie shapers 1.5 hours a day X 7 days a week it equals 1 X 500 mls of beer? I like that they are using beer as an example. So if I wear these babies 12 hours a day X 7 days a week and can get away with drinking 8 X 500 ml beers guilt free… maybe I will have to up it to 24 hours a day…no?
The main dancing guy totally looks like Kenny Powers (Eastbound and Down). Is it wrong that this makes me want to buy these?
Dude, they are Asian. Asians invent all the best things in the world. So these underwears probably work.
(hehe jkjk)
I have to break it to you dancing Japanese suit peoples, but it aint calories that are burning in your underroos…