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Wednesday, January 14, 2009 - 5:31 pm ET
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Leonardo DiCaprio Is The New Tag Heuer Ambassador

By: Dexie | 2 Comments
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Leonardo DiCaprio has been tapped by Tag Heur, LVMH Moet Hennessy Louis Vuitton, a Swiss owned timepiece giant, as the new ambassador for it’s Carrera line.

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WWD reports that Leonardo DiCaprio signed up for 3 years wherein any royalties gain will benefit various environmental initiatives. Leonardo will showcase the Carrera Day-Date model on all the billboards and magazines when the campaign breaks out on Spring.

Leonardo is replacing  Brad Pitt whose contract ended last month after being the ambassador for 6 years.

(SOURCE : WWD)(Image Bauer-Griffin)

Wednesday, January 14, 2009 - 5:31 pm ET
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2 Comments

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  1. Style It Less Link Love Round-Up [01-15-09] says:
    January 15, 2009 at 8:59 am

    [...] She Knows Best shares that Leonardo DiCaprio is Tag Heuer’s new ambassador. [...]

  2. Franca says:
    January 15, 2009 at 7:34 am

    This is GREAT news! I’m a big big fan of Leo’s.
    P.S. What a great picture of him!

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