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It seems that every Jane and Sally is a brand these days. From Mariah Carey’s new perfume to the Olsens taking a stab at high fashion (through uber-expensive and hard-to-find label, The Row), every celebrity is marketing themselves in any capacity.
While we’re sure Tim Gunn of Project Runway could have easily gotten a deal with Target or another mass retailer, Gunn is now creative director of Liz Claiborne. While this may seem like an odd match, it’s proving to be quite effective. Since his arrival with the company in early March of this year, Gunn has revamped the core brand in many aspects including print ads and in-store events taking place across the Midwest, as well as both coasts.
Since Tim Gunn is now a household name, thanks to the power of cable television, women are flocking toward the label which was once (and not too long ago) associated with mommies and bland suits. In addition, Liz Claiborne is the parent company of Juicy Couture, DKNY Jeans, and most recently, Kate Spade. Gunn made a wise decision in going this route as opposed to marketing himself as a brand. Not only did he get the chance to pull a company up by it’s boot straps, he is also continuing to style the “real” woman.