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Apparel company Wicked Fashions, Inc is starting the new year off with a clean slate
by announcing their first celebrity based line RS By Sheckler. The news comes of the heels of Wicked Fashions appointing David Strueir, Head of of Marketing and Licensing for Southpole USA, as the Senior Vice president of sales for several brands including RS By Sheckler.
Nineteen year Ryan Sheckler, is a professional skateboarder and star for the MTV’s reality television series Life With Ryan. Items expected to be featured in the new line are graphic tees, jeans, hoodies. Sheckler promises the line will be affordable and wearable for anytime of the year. Price range for Young Mens’ is expected to go from $15 – $55 while Boys will be $12 – $48. RS By Sheeckler is expected to make it’s debut during Back-to-School season, the line will launch officially in mid-July.
“We feel that the RS By Sheckler brand will be an exciting addition to the Back-to-School offerings for our retailers. In this difficult and challenging economic time, we want to provide our consumers with in-demand styles at great prices. We firmly believe that the RS By Sheckler brand will penetrate the action sports apparel, starved mid-tier market,” adds Strumeier.
To see more of Ryan Sheckler, be sure to tune into the third and final season of Life of Ryan. The six episode series will air this Saturday from 2-5 PM on MTV.
Images Source: RyanScheckler