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Tuesday, January 26, 2010 - 9:13 pm ET
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Xetum Lookbook

Xetum is a brand of men’s automatic timepieces designed in California and Swiss-made with price tags ranging from $995 to $1395.

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Each Xetum timepiece is made in the Jura Valley of Switzerland using the time tested methods. However, the old-world craftmanship also possess the styling of modern, clean and aesthetics. There are no excess decoration or marking to keep a classic and clean look on each lugless cases. The Swiss-made timepieces are noticeable durable and substantial but with no overwhelming feeling when you put it on to your wrist. One of Xetum’s design philosophy is that their timepieces are accessories, not the other way around.

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Xetum is also proud of it’s eco-friendly operations. Each product, as well as packaging and operations were created with environmental consciousness. The natural tan coloring of straps, the renewable cork in it and the rubberwood made watch boxes that was made from trees that could’ve been burned down are all part of the environmental responsibilites that Xetum uphold to help the reforestation efforts.

Check out Xetum.com for inquiries.

(Images: Xetum)

Tuesday, January 26, 2010 - 9:13 pm ET
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