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The giant makeup empire that uses the multi-racial faces of Beyonce, Kerry Washington and, of course, our very own Eva Longoria Parker, has been accused of pushing for an all-white staff of people to hawk their shampoos.
The Paris Appeal Court in France found L’Oreal and the recruiting company they used (Adecco) guilty of discrimination after they allegedly told recruiters not to hire any “BBR” hosts to sell Fructis shampoo in French supermarkets, according to the London Times.
“BBR” means “bleu, blanc, rouge” — “blue, white, red” — the colors of the French flag and a code for “white people.”
L’Oreal and Adecco were fined 30,000 euros.
What company will use the beautiful faces of these women to sell the products, but acts differently about those same faces working behind the scenes?
Image: Bauer Griiffin
That’s just mean. And awful. I think ‘mean and awful’ sums it up, yes? Oh, and IGNORANT!
It is a shame that this type of behavior even exists in the market place. Beauty comes in all colors, shapes,and sizes. This is unfortunate for the people who have to deal with this childishness.